(
Full story)
By Lionel Laurent
PARIS |
Mon Oct 15, 2012 6:16pm EDT
(Reuters) - A white horse quietly munches hay in the corner of a new
warehouse-sized art gallery in the Paris suburb of Pantin, an oblivious
player in a giant exhibit featuring mud-and-rust-colored paintings,
creepy embryo sculptures and a black-and-white projection of an artist
reciting Goethe.
Welcome to the world of the
mega-gallery, a larger-than-life testament to the booming power of the
$1.2 billion contemporary art market and the latest battleground for
flamboyant art-dealer players and their increasingly valuable big-name
artists.
While the French capital
tends to be seen as a sleepy second fiddle to London in terms of market
share, today it is staging the latest round of the fight for collector
cash as two rival mega-spaces open just days apart with works by the
same artist.
In one corner,
Austrian-born dealer Thaddaeus Ropac, whose new gallery in Pantin is a
2,000 square-meter space housing a horse, its hay bale and a series of
gloomy works by cerebral German artist Anselm Kiefer including
doll-sized dresses skewered by branches.
In
the other, world-famous American dealer Larry Gagosian - who earned a
name-check from rapper Jay-Z on the "Watch The Throne" album - has
opened a huge, new gallery at Le Bourget Airport, on the outskirts of
Paris, again with work by Kiefer.
Kiefer's
purpose-built sculpture of a crushed, caged field of wheat - inspired
by a secret U.S. plan during World War Two to turn
Germany
into a pastoral, humbled land - fills up the entire hangar housing the
airport gallery, which is seen as obvious bait for deep-pocketed art
buyers from abroad.
"These
galleries are a symbol of the business and marketing of art...It's a war
machine," said Laurence Dreyfus, art advisor and curator of the
'Chambres A Part' exhibit at France's flagship FIAC contemporary art
fair.